Kwiminyaka yakutshanje, imakethi yekomityi yephepha yehlabathi ibonise ukukhula okuzinzileyo, okuqhutywa ikakhulu luphuhliso olukhawulezayo lweshishini lokutya kunye nokunyuka kolwazi lwabathengi ngokhuseleko lokusingqongileyo. Njengenxalenye ephambili yetafile elahlayo, iikomityi zephepha zisetyenziswa kakhulu kwikofu, iti, kunye nokutya okukhawulezayo. Uncedo lwabo kunye nococeko lubenza babe yinto ebalulekileyo yabathengi kubomi bale mihla, obukhawulezayo -obuhambayo.
Ngokobungakanani bemarike, iAsia{0}ingingqi yePasifiki ngoyena mthengi mkhulu wehlabathi weekomityi zephepha. Ukwandiswa kweshishini lokutya kuqoqosho olusakhulayo olufana ne-China ne-Indiya lubonelele ngefuthe elimandla kwimakethi yekomityi yephepha. Idatha ibonisa ukuba ukusetyenziswa kwekomityi yephepha yonyaka yaseTshayina kugqithise amashumi eebhiliyoni, kunye nemfuno evela ekuthathweni kwaye ilungele-u{4}}ukusela amacandelo esiselo aqhubelekayo ukunyuka. Ngeli xesha, imfuno yeekomityi zephepha ezihambelana nokusingqongileyo iyakhula kwiimarike zaseYurophu nase-Amerika, ngophando kunye nophuhliso lwezixhobo ezigudiswayo nezinokuphinda zisetyenziswe zibe yeyona nto iphambili ekugxilwe kuyo kushishino.
Ngokwemathiriyeli, iikomityi zeplastiki ezigqunywe ngeplastiki zemveli zijongene nemingeni yokusingqongileyo, nto leyo ebangela ukuba iinkampani zijike kwizisombululo ezizinzileyo ezifana nezixhobo ezisekelwe kwi-bio{0} kunye ne-PLA (i-polylactic acid) yokugquma. Amanye amazwe kunye nemimandla aqalise imigaqo-nkqubo ethintela ukusetyenziswa kwemveliso yeplastiki-eyodwa, ekhuthaza ngakumbi inguqu yoshishino lwekomityi yephepha kwizisombululo ezihambelana nokusingqongileyo. Ngokomzekelo, i-EU kunye neKhanada zikhuthaza ukusetyenziswa kweekomityi zephepha ezivundisiweyo okanye ezinokuphinda zisetyenziswe, ukuqhuba ukuveliswa kwezinto ezintsha zobuchwepheshe. Ngokuphathelele kukhuphiswano lweemarike, iibrendi zamazwe ngamazwe ezifana noNestlé kunye noKimberly-uClark ulawula{6}}imarike ephezulu, ngelixa iinkampani zasekhaya zilawula{7}} nezisezantsi{8}}zentengiso{8}}zingena kancinci kancinci kwinqanaba eliphezulu{9}}. Kwixesha elizayo, njengoko ugxininiso lwabathengi kwimpilo kunye nokukhuselwa kokusingqongileyo kwanda, imarike yekomityi yephepha iya kubonisa le mizila ilandelayo: okokuqala, ukusetyenziswa okubanzi kwezinto ezihambelana nokusingqongileyo; okwesibini, ukwanda kwemfuno yoyilo olulungiselelweyo; kwaye okwesithathu, ukuphuculwa kwempumelelo ngobugcisa bokuvelisa obukrelekrele.
Lilonke, ngelixa ligcina ukukhula okuzinzileyo, imakethi yekomityi yephepha iqhuba inguqu ukusuka kwiingubo zeplastiki zemveli ukuya kwizinto ezinobuhlobo kokusingqongileyo. Ukhuphiswano lweshishini lwexesha elizayo luya kugxila ngakumbi kuphuhliso oluzinzileyo kunye nobuchwepheshe obutsha.
